69% of Pixels' DAUWs were bots?

A history of rebasing audience

The rise of Ronin-based social RPG Pixels has been one of 2024’s trends that I’ve covered in some depth.

However, it looks as if the launch of its chapter 2 refresh in mid-June should have me rethinking that narrative.

Simply put, over a couple of days, Pixels’ DAUWs (as recorded by various open data sources) dropped from over 900,000 to 252,000. It’s si…