Play-to-earn flywheel

What Pixels is building

Daily activity is by far the easiest success metric to highlight but I don’t think anyone thinks it’s the best.

That’s been underlined by the performance of Pixels during 2024.

Based purely on DAUWs, it’s been on a downwards rollercoaster, at least since its peak audience of over 1 million in mid-May.

But — as we’ve previously discussed — the very high l…