Riding hype waves

How Magicave repositioned its PR

I was interested to read the Sainted Dean’s piece on UK developer Magicave — “Magicave announces Beneath The Six game with an AI narrator”.

In particular, it was interesting to note that the article didn’t mention the term “blockchain” at all, despite Magicave raising $6 million in 2022’s boom years for its vision of blockchain-based composable game worl…