Following all the time I spent tracking the price of NFTs in Blankos Block Party in 2022, I’ve started getting a similar vibe from Mythical’s mobile game NFL Rivals.
Time for a quick spreadsheet.
Excluding IAPs and season passes, I’ve spent £321.76 buying 43 NFTs in the game, and to-date I’ve sold 19 NFTs for a total of £249.97.
In terms of ROI on trading those 19 NFTs sold, I’ve made a gross profit of £87.95 or 35%, mainly from two sales.
However, taking into account Mythical’s fees, my ROI is reduced to 21%.
Mythical’s fees amount to £36.31, or a 42% take rate.
This is relatively high as Mythical takes 50% of the cheapest sales down to a minimum 14% for more expensive sales. Most of my trading has been on low side because I’ve just been buying the cheapest NFTs to improve my team power, not for ROI.
Significantly, total trading in NFL Rivals since the summer of 2023 is about to break the $4 million mark, suggesting Mythical has generated at least $560,000 from fees.
Anecdotally, it quotes a blended average of 20% generated from marketplace fees, which would take it to $800,000. Not a lot for a large, expensive company such as Mythical, but if it can 10x the trading volume — which doesn’t necessarily mean 10x-ing the playerbase — that becomes valuable free cash.
It’s also worth pointing out that I operate through the web-based Mythical Market not the in-app marketplace, in which Apple/Google get also their 30% cut of the action thanks to the use of a special IAP-only currency for NFT trading. Don’t do that if you’re looking to maximize ROI.
In terms of my overall ROI to-date, there aren’t any third party tools to estimate the total value of my account, but I’m sure they will come.
In the meantime, looking at the quick sell prices that Mythical operates — another profit centre: here it acts as a market maker to buy cheap and sell higher — I could liquidate everything in my account immediately for at least £150, which would take me to breakeven, so give-or-take I’m in the black.
Not investment advice, obviously — nevertheless it is demonstrative that giving players the ability to trade in-game items massively boosts their monetization and retention, while also providing steady revenue flows to developer and partners.
And I don’t even like American Football!
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Weekly News Roundup
Everything that happened — the Big Blockchain Game Report Q1 2024.
Eternal Dragons shuts down, NFT refunds will be available.
Lattice is about its launch its Redstone L2 for fully onchain games.
Playtron will launch Steamdeck-like SuiPlay0X1 in 2025.
First gameplay footage from Ubisoft’s Champions Tactics.
MetalCore is first game on Immutable zkEVM; for playtesting.
Gunzilla’s OpenSea integration.
Saga CEO Rebecca Liao talks to BCGbiz in SF.
Are blockchain games to grindy, especially around airdrops?
As discussed in the following video — check out my new custom cap!
Too Cute news
Not only has our favorite autochess universe launched its token this week, but now comes news of Planet Mojo’s mojo plushies. A deal with US outfit WowWee will see toys and other products based around Planet Mojo’s IP, characters and lore. As with the recent Pudgy Penguins’ plushies, each mojo will come with a QR code that can be redeemed for a digital asset.
Additional Links
WolvesDAO analyzes InfiniGods — woods for the trees?
Animoca Brands Japan will be launching an NFT launchpad. Apply here.
Another token —BLOCK — crashed on launch — $1.20 to $0.35; but who was expecting anything more? Degens of course. And now they are mad.
Samsung is working with Polygon for web3-enabled smartTVs, including partnerships with Illuvium, Wilder World, World of Women and Ledger. The first hardware bundle is launching from Samsung Germany.
Check out the Big Blockchain Game Report Q1 2024 👀 here or via PDF.